(23/05/05)
Scottish Citylink launch £300,000 advertising campaign

Scottish Citylink today launched its £300,000 summer advertising campaign.

The first TV ad will be aired on Monday 23rd May on Channel 4 during The Simpsons and will highlight the company’s competitive low fares and the ‘Citylinking, Smart Thinking’ message.

The TV advertising will include STV, Channel 4 and Channel 5 and will be supported by tactical use of press, radio and outdoor media. The TV ad, produced by SMG and La Paraguas, features an innovative mix of live footage and animation.

The campaign will also feature on-line with adverts on a range of popular travel sites, including expedia and lastminute.com, to ensure Citylink targets both domestic and international travellers during their visits to Scotland.

Paul Murphy, Marketing Manager, said: “We are very excited about our summer advertising campaign which encompasses a range of media to ensure our message reaches a wide audience of both existing and potential customers.”